This catalog-style flyer mailed flyer featured 50 items and 3 perforated coupons in a 6X9 inch finished size fold-out flyer.
This flyer showcases my ability to take a large group of somewhat unrelated items and group them in a coherent piece with a limited amount of space. I negotiated with vendors to bring this project in at just 1 cent per piece more than the equivalent number of flat postcards would have cost. This allowed me to show a larger breadth of the lines available for Mother's Day.
80,000 pieces were mailed at a cost of $36,000. The coupon return rate was 12% which is double industry average direct mail coupon return of 6%.
*Note: Blue vertical lines are non-printing and are showing how the piece was folded.