As you can see, working for Hallmark necessitates not only managing the Kirlin's independent brand, but also maintaining strict brand standards for all of our licencees.
This mailing was delivered to 40,000 major Keepsake Ornament customers based on our CRM data. It received a 12.3% return and an Individual Average Transaction of over $178. This was an improvement of over $10 in each transaction from the previous year, and 1.2% increase in overall return. This accounted for over $866K in sales.
The aggressive marketing and targeting of this year's event lead to double-digit product line increases for Hallmark Keepsake Ornaments.