I design an enormous number of in-store, online, and print offers throughout the year. Every offer has to be seasonal, has to respect any logo or trademark rules and must use approved fonts and colors for the larger company and individual campaign strategy.
The most important part of these coupons or offers is not just the art work you see here. As we plan our strategies, we're looking at sales data, historic trends for the season, the impact on our gross margin and more. We also work with our partner vendors to subsidize offers in order to drive volume in a product line. I analyze customer shopping habits and determine the best way to reach goals such as maximizing each transaction, engaging at-risk customers, rewarding loyal customers, driving additional visits, or increasing product affinity within categories.