In 2015, I jumped in as Campaign Director for US House of Representatives Campaign for candidate Rob Mellon.
As Campaign Director for an underfunded and non-branded campaign, the challenge was crafting a succinct message and getting out a message in the face of very long odds. I created the "Responsible Leadership at the Ready" tag to highlight my candidate's military background and to contrast him to the outgoing congressman who was leaving under potential federal charges. The secondary portion of my campaign strategy was "10 to the Polls." This campaign was highly targeted to likely voters and union representatives in the area. The campaign did not have the funding to execute large scale mailings and advertisements, so 10 to the Polls was an effort to increase word of mouth about the vote.
This page displays a small sampling of the media collateral I designed for the campaign including mailings, informational flyers, website modules, and some of our endorsements. Views shown on this page are those of Rob Mellon, not necessarily myself.
- Crafted social media strategy, updated and managed website, designed and deployed emails
- Scheduled all media requests, coached and crafted speech messaging, wrote press releases and made all media buys
- Graphically designed all media including donor requests, direct mail and yard signs
- Created the momentum to help my candidate come from behind to win the primary with 60% of the vote.
- Articulated my candidate’s positions in written questionnaires from media to gain endorsements from Chicago Tribune, Peoria Journal Star and Springfield Register
- Secured a nearly-scuttled NBC debate which regionally preempted prime-time TV by creating media buzz and pressure
Garnered 11% more votes than any democrat in the district in 80 years despite being outspent 1200:1 (lost election)