In my current position as Marketing Director for Kirlin’s Hallmark, I am responsible for multiple forms of advertising every day. This gallery showcases a small sample of Direct Mail projects and some of the results achieved through each program. Each of these items requires collaboration with the executive board here at Kirlin’s, communication to 75 retail store managers and district managers to execute each promotion, and the highest attention to detail to make sure our customer communications are accurate and effective. I then track promotions throughout, respond to changes and report on results at the conclusion of each promotional period.
The postcard pictured here drew a return of 14.8% and an average transaction over double what we expect at this time of year. Data-driven targeting boosted this postcard's impact to create almost a half million dollars in sales.